ONEBYONE®
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Content. Media. Growth. One team.

Creative growth partner · Dubai

Content. Media. Growth.
One team.

We combine strategy, premium production and paid acquisition under one team, for real estate, hospitality, automotive and luxury brands in the UAE.

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16

Named clients on this page

22

Films in our public portfolio

4

Core sectors: property, hospitality, auto, luxury

1 team

Creative, production, media and lead capture

Selected clients · Dubai & beyond

Hospitality · Property · Auto

Kempinski The Boulevard, JW Marriott Marina, voco Monaco Dubai, ME Dubai, Royal M Hotel & Resort, MKN Garage, Maventa, CLK Properties, Turkish Business Council Dubai, Etçi Umut, Zaruba Fight Night, WEEX, Triple 7 Dubai, Guide of Dubai, Bueno Shoes, ABC Conclave

(01)Positioning

Built for brands that need more than content.

We build content and paid acquisition systems for ambitious UAE brands. Strategy, production, media and lead capture sit with one team and one plan.

That replaces the usual split between a production house, a media buyer, a funnel developer and an influencer agency. One brief, one report, one team accountable for the result.

We work best with companies that have a marketing lead, spend on media every month, and want creative and performance run together.

(02)Case studies

Challenge, strategy,
execution, result.

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Hotels & Tourism

Kempinski The Boulevard

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Hotels & Tourism

01

Five-Star Hotel Content Partnership

Kempinski The Boulevard · Downtown Dubai

Challenge
A five-star address in Downtown Dubai competes for attention with every hotel, restaurant, and rooftop within a kilometre. The property needed content that carried its standard: rooms, dining, and events presented the way guests actually experience them.
Strategy
Treat the hotel as a publishing house with one visual signature. Cinematic coverage of the property and its outlets, event and activation coverage delivered while the moment is still current, and a social cadence that keeps the hotel present in the feeds where Gulf travellers and residents decide where to stay and dine.
Result
  • Retained as an ongoing content partner, not a one-off shoot
  • One visual signature across rooms, outlets and events
  • Event coverage delivered inside the event's news cycle
Read the case →
Saadiyat Island Villa

Mudo Properties

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Real Estate

02

Agent-Led Villa Films

Mudo Properties · luxury villas, Saadiyat Island

Challenge
An eight-figure villa does not sell from a photo gallery. Mudo Properties needed content that could carry a Saadiyat Island address to buyers scrolling on a phone, and specifically to Turkish-speaking buyers looking at the UAE from abroad.
Strategy
Put the agent on camera and film the property like a story rather than a tour. Vertical, native to the feed, delivered in the buyer's own language, and cut so the opening seconds do the work before anyone taps sound.
Result
  • A repeatable agent-led film format for every new listing
  • One shoot delivered as Instagram, TikTok and WhatsApp cuts
  • Turkish-language delivery for overseas Turkish buyers
Read the case →
Beauty Campaign

Arzum Beauty

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Beauty

03

Coming-Soon Launch Teaser

Arzum Beauty

Challenge
A launch teaser has one job: make people want the thing before they are allowed to see it. There are no features to lean on, no price, no availability. Only mood, craft, and a reason to come back when it drops.
Strategy
Shoot it as a film rather than an ad. Macro product texture cut against a festive set, a warm key on a deep red backdrop, wardrobe that carries the season. Vertical from the first frame, so nothing has to be reframed to live in the feed.
Result
  • Teaser delivered ahead of the launch date
  • Feed and story formats from a single shoot
  • A visual language the follow-up campaign reuses
Read the case →

(✦) From the network

What the Gulf feed stops for.

1·1@medubai· Reel
HospitalityME Dubai
1·1@loft.estate· Reel
Real EstateLoft Estate
1·1@nyx.dxb· Reel
HospitalityNyx
1·1@mkn.garage· Reel
AutomotiveMKN Garage

(03)What we run

Five disciplines.
One growth plan.

Take one discipline or consolidate several vendors into one team. The plan and the reporting stay in one place.

01

Creative & Content

Campaign ideas and the production to carry them. Shot and edited in-house in Dubai.

  • Creative strategy
  • Short-form video
  • Photography
  • Campaign concepts
  • Social content

02

Paid Growth

Media buying run by the team that makes the creative, so testing starts at the shoot.

  • Meta Ads
  • TikTok Ads
  • Creative testing
  • Retargeting
  • Performance optimisation

03

Lead Generation

The path from ad to sales conversation: pages, forms, qualification and routing.

  • Campaign funnels
  • Landing pages
  • Lead qualification
  • CRM integrations
  • WhatsApp funnels

04

Distribution & Influence

Reach beyond the paid feed, through creators and the media pages we run ourselves.

  • Influencer campaigns
  • Media distribution
  • Owned media network
  • Creator partnerships

05

Strategy

The plan that decides what each asset and each dirham is for, and how we measure it.

  • Campaign strategy
  • Go-to-market
  • Content strategy
  • Growth consulting

One contract

Production, media, funnels and creators. One accountable team.

See all services →

(04)Engagement models

Monthly partnerships,
scoped to outcomes.

Starting points, not quotes. Every scope is set on a growth call. Prices exclude 5% VAT; ad spend is paid to the platforms.

Content

from AED 12,000 / mo

Premium always-on content for brands with their own media team.

  • ·Creative strategy and monthly content plan
  • ·Monthly shoot days with in-house crew
  • ·Short-form video and photography
  • ·Platform-native edits for every channel
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Recommended

Growth

from AED 22,000 / mo

Content, strategy and paid acquisition run by one team.

  • ·Everything in Content
  • ·Meta and TikTok campaign management
  • ·Creative testing built into every shoot
  • ·Lead capture with WhatsApp and CRM routing
  • ·Weekly reporting on cost per lead
Book a Growth Call

Scale

from AED 35,000 / mo

Integrated creative, media, funnels and growth infrastructure.

  • ·Everything in Growth
  • ·Dedicated creative and media team
  • ·Landing pages, funnels and lead qualification
  • ·Influencer and creator programmes
  • ·Launch and campaign planning across markets
Book a Growth Call

Custom scopes for launches, multi-brand groups and regional campaigns. Prices exclude 5% VAT.

(05)Sectors

Four sectors we know from the inside.

Real Estate

Developers, brokerages and agents: project films that stop the scroll, priced per video.

Project videos from AED 800 →

Hospitality & F&B

Hotels, restaurants, cafes and bars: dining films, outlet campaigns and direct bookings.

Restaurant & cafe films →

Automotive

Dealers, rental fleets and performance garages: inventory content and enquiry campaigns.

Automotive →

Luxury & Retail

Luxury, fashion and retail brands: launch films, creator programmes and paid distribution.

Luxury & retail →

We also work with clinics and aesthetics, events, founder-led brands.

(06)Process

How attention becomes pipeline.

  1. 01

    Audit.

    We study your brand, competitors, audience, current content, ads, and missed opportunities.

  2. 02

    Strategy.

    We define your positioning, content pillars, campaign angles, funnel structure, and growth targets.

  3. 03

    Creative Production.

    We produce the content assets your brand needs: videos, scripts, visuals, stories, ads, and campaign material.

  4. 04

    Distribution.

    We publish, amplify, advertise, and place your content in front of the right audience.

  5. 05

    Optimization.

    We analyze what works, improve hooks, test angles, adjust campaigns, and scale winners.

  6. 06

    Reporting.

    We report what matters: reach, leads, inquiries, cost per lead, content performance, and business impact.

Founder-led

“We do not create content to fill your page. We create content to make people notice, trust, and choose your brand.”
Baran Karaesen, Founder, OneByOne Creative Agency

Baran Karaesen

Founder, OneByOne Creative Agency

OneByOne is founder-led and social-native. We manage client brands, but we also operate our own media network: a direct read on what captures attention, what builds trust, and what drives action in the Dubai market. We understand the algorithm and the boardroom.

· What partners say

Their deep understanding of the Dubai real estate market, combined with strong creative direction, strategic content, and high-quality production, has helped us strengthen our brand and communicate our projects more effectively.

Ecem Tuncel

CEO, Loft Estates

A 30-minute call with the team that would run your account: goals, budget, current setup and what we would change first.

Let’s discuss your growth plan.

Book a Growth Call ↗View Case Studies