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Dubai, UAE · Attention that converts

Dubai Attention that converts

40+ Dubai brands.
25M+ monthly views. One team.

Social strategy, high-end video, paid ads, and lead generation for real estate, hospitality, automotive, and luxury brands.

Selected clients Dubai & beyond

40+ brands

Kempinski The Boulevard, JW Marriott Marina, voco Monaco Dubai, Royal M Hotel & Resort, MKN Garage, Maventa, Zenvia Properties, CLK Properties, ASMED Dubai, Turkish Business Council Dubai, Etçi Umut, Zaruba Fight Night, WEEX, Triple 7 Dubai, Guide of Dubai, Bueno Shoes, ABC Conclave

40+

Brands Managed

25M+

Monthly Views

20+

Owned Media Pages

DXB

Dubai-Based Team

20+ owned pages, 25M+ monthly views: we see what works on the Gulf feed before it trends.

(02)Selected work

The work.
Not the buzzwords.

All Work →
Real Estate Opening Reel

Off-Plan Launch

Real Estate

01

Real Estate Marketing System

A real estate brand needed stronger visibility, better content, and qualified inquiries. Listings were going out, but the brand looked like every other brokerage, and the sales team was working cold leads.

Outcome

  • Increased qualified inquiries
  • Stronger project visibility
  • Improved social trust
  • Better sales-team content assets
View Project →
Hotels & Tourism

Kempinski The Boulevard

Hotels & Tourism

02

Five-Star Hotel Content Partnership

A five-star address in Downtown Dubai competes for attention with every hotel, restaurant, and rooftop within a kilometre. The property needed content that carried its standard: rooms, dining, and events presented the way guests actually experience them.

Outcome

  • A consistent, five-star visual presence across social
  • Event coverage live while the event still mattered
  • Reusable asset library across outlets and campaigns
  • An ongoing content partnership, not a one-off shoot
View Project →
Saadiyat Island Villa

Mudo Properties

Real Estate

03

Agent-Led Villa Films

An eight-figure villa does not sell from a photo gallery. Mudo Properties needed content that could carry a Saadiyat Island address to buyers scrolling on a phone, and specifically to Turkish-speaking buyers looking at the UAE from abroad.

Outcome

  • A repeatable film format the agent can run per listing
  • One shoot, several platform-native cuts
  • Property content that travels in WhatsApp, where the deals actually move
  • A recognizable on-camera identity for the agency
View Project →

Real Estate

04

Türkiye ↔ Dubai Comparison Reels

Zenvia sells Dubai property to Turkish-speaking buyers — an audience scrolling in Türkiye, not walking into a Dubai sales office. The brand needed reach inside that audience at a scale ads alone can't buy, and content that explains the Dubai opportunity in the buyer's own language.

Outcome

  • 98.5% of top-reel views came from non-followers — earned with the format, not follower count
  • 343K shares carried the brand into private buyer conversations
  • A repeatable format the brand can run month after month
View Project →

(✦) From the network

What 25M+ monthly views looks like.

1·1@loft.estate· Reel
Real EstateLoft Estate
1·1@murat.ferrari· Reel
AutomotiveSupercar Drive
1·1@sobha· Reel
Luxury Real EstateSobha Sanctuary
1·1@nyx.dxb· Reel
HospitalityNyx
1·1@onebyone· Reel
OneByOneShowreel

(03)Services

Four practices. One
growth system.

Your brand does not need more noise. It needs a system: every part of it under one roof.

01

Strategy & Intelligence

Positioning, creative strategy, and the measurement discipline that tells every asset what job it has, then proves whether it did it.

02

Creative Studio

The production arm: short-form film, campaign creative, and brand activations built to stop the scroll and hold the premium line.

03

Social & Influence

Always-on brand presence and cultural reach: page operations, community, and creator campaigns across the network.

04

Performance & Technology

Where attention becomes pipeline: paid distribution, conversion systems, and the AI production layer that multiplies all of it.

(04)Engagement models

Ongoing partnerships,
not projects.

Verified starting points, scoped to your goals on a strategy call. One-off shoots stay separate at Book a Shoot.

Launch

from AED 12,000 / mo

For brands starting their social-first growth.

Most common

Growth

from AED 22,000 / mo

Our most common partnership for scaling brands.

Scale

Custom

Full-service growth engine for market leaders.

(05)Process

How we turn attention into business.

  1. 01

    Audit.

    We study your brand, competitors, audience, current content, ads, and missed opportunities.

  2. 02

    Strategy.

    We define your positioning, content pillars, campaign angles, funnel structure, and growth targets.

  3. 03

    Creative Production.

    We produce the content assets your brand needs: videos, scripts, visuals, stories, ads, and campaign material.

  4. 04

    Distribution.

    We publish, amplify, advertise, and place your content in front of the right audience.

  5. 05

    Optimization.

    We analyze what works, improve hooks, test angles, adjust campaigns, and scale winners.

  6. 06

    Reporting.

    We report what matters: reach, leads, inquiries, cost per lead, content performance, and business impact.

(AI)The engine

Creative instinct.
Machine scale.

Human-led strategy and production, accelerated by AI for research, creative variations, multilingual adaptation and reporting. The ideas stay ours; the machine buys them more reps.

onebyone · engineIllustrative workflow

adapting approved creative · EN / AR / RU

compiling weekly report from account data

next strategy sync · Mon 09:00 GST

  • 01

    Research & Concepting

    Market, competitor and hook research accelerated by AI. Concepts and final creative direction stay human-led.

  • 02

    Creative Variations

    Cutdowns, alternate hooks and format variants produced faster, so more angles get tested per shoot day.

  • 03

    AI Avatars & Synthetic UGC

    Optional, for scale markets that want multilingual volume. Never applied to a brand without explicit sign-off.

  • 04

    Reporting & Automation

    Dashboards and weekly optimization loops. The numbers come from your ad and social accounts, not projections.

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Founder-led

“We do not create content to fill your page. We create content to make people notice, trust, and choose your brand.”
Baran Karaesen — Founder, OneByOne Creative Agency

Baran Karaesen

Founder, OneByOne Creative Agency

OneByOne is founder-led and social-native. We manage client brands, but we also operate our own media network: a direct read on what captures attention, what builds trust, and what drives action in the Dubai market. We understand the algorithm and the boardroom.

(—) What partners say

Their deep understanding of the Dubai real estate market, combined with strong creative direction, strategic content, and high-quality production, has helped us strengthen our brand and communicate our projects more effectively.

Ecem Tuncel

CEO, Loft Estates

Tell us about your business. We will show you where your attention, content, and lead generation system is leaking.

Ready to be impossible
to ignore?